Deadly cancer.
Kasturba Hospital, Manipal
HealthcareCapabilities:
Creative Strategy, OOH Communication, Digital Amplification
The Challenge
Gastrointestinal cancer is often ignored. That's what makes it deadly. On World Digestive Health Day, Kasturba Hospital wanted people to stop ignoring it.
The Growth Shift
From unseen symptoms to unavoidable urgency.
The Work
We turned vital organs into warning signs. Impossible to ignore. Impossible to forget.
Brand Strategy
Sandeep H
Creative Direction
Siddarth B, Sandeep H
Art Direction
Sunil Kumar
Copywriting
Siddarth B, Mouli Bhattacharya
Illustration
Sunil Kumar, Abhijith
